The platform is rolling out a fresh option that enables them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a global release. This shift coincides with a increase in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the quickest rising content creators on another major platform primarily display AI-generated videos. A large amount of this content is classified as low-quality AI content, a phrase for poor-quality, factory-style content that is frequently absurd or dreamlike.
Based on user feedback that many people like content made with AI tools, from computer-generated images to educational videos, and we want to give people the ability to increase or decrease of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its service labeled as made with AI. Collectively, over 100 million videos are added to the platform each day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the level of AI-generated videos they view by opening the topic control feature in the application and picking AI-made media. Other topics that can already be modified under the setting encompass news, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to tag convincing AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its terms of service.
In addition, the platform will from now on apply an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from attempting to bypass the tagging system.
Educational Initiatives
The platform is also introducing a $2 million awareness program for experts and institutions to produce learning resources about using AI responsibly. This initiative will benefit educational bodies specializing in training coding and technology.
Platform Protection
The platform has justified its safety measures, amid controversy over plans to lay off a large number of safety staff in Britain. TikTok is expected to reduce a significant number of roles in its trust and safety team in the UK capital, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by staff. The platform announced a 76% decrease in explicit and harmful content seen by human moderators over the past year due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
